Facebook for Financial Services – A Canadian Lesson

It’s impossible to deny that social media has had a huge impact on people’s lives. A few short years ago, ‘like’ simply meant that you enjoyed something. Nowadays the word is inextricably linked with the use of the thumbs up sign on Facebook. There are around 1 billion users of Facebook and many users are checking in daily to see what friends and family have been up to.

With these kinds of numbers, it’s no surprise that Facebook is seen as having the potential for mass exposure of a company’s brand. It is portrayed as an essential marketing platform for all manner of businesses. While you’re not going to get your brand in front of each and every Facebook user unless your brand is as well-known as Red Bull (36 million likes), having a fan page on Facebook makes perfect sense for your business. When implemented and managed properly, it can really help to attract new fans, get more brand exposure and even result in more sales.

Some businesses seem to have embraced social media marketing more forcefully than others. Even though financial advice, insurance issues and banking can be considered dry subjects, many such businesses are using Facebook to its very best. In Canada I could go so far to say that if you are offering financial services in Toronto, Vancouver or anywhere in between and you’re not on Facebook, you are in danger of being left far behind your competitors.

For many companies, the effective management of social media such as Facebook becomes very time-consuming and so it’s more cost-effective and efficient to use an external company to manage it. If you want a great Facebook presence for your business, work with a professional company who will create your own Facebook community, interact with your fans and post regular,interesting items to encourage more likes and shares.

Take a look at how some of the Canadian financial institutes are using Facebook to its fullest potential and hire an experienced social media management company to achieve exactly the same for your business. Portafina Information

1. Provide interesting posts

Sun Life Financial Canada is an insurance company with a modest 9,000 likes but it is definitely king of the Facebook content. Every day it posts an interesting article relating to financial services with an eye-catching photo, and some other more general lifestyle posts just to jazz things up a little.

2. Encourage fan engagement

Cornerstone Insurance Brokers posts competitions;’True or False’ questions regarding insurance issues, and polls its fans for their opinions. It really does everything possible to increase fan engagement. With over 3,000 likes it’s clearly working for them.

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